AMG Studios www.amgstudiosla.com, a creative collective focused on photography, videography and design will expand this summer, offering its space as the next creative co-working space in the Greater Long Beach Community.
AMG, which started with just two employees and grew into a team of photographers, filmmakers and designers based out of the local community, is currently re-arranging the part-warehouse, part office building at 2225 E. 28th St in Signal Hill, the current home of their media production operation.
The new co-working offering, which has yet to be named, goes live August 17th. It's reminiscent of what local arts, business and tech incubators have been doing recently as the trend of shared professional work spaces is continuing to grow.
The opportunity for co-working space is aimed at growing creative businesses. “There comes a time in a creative freelancers career where you feel like you’re missing out on opportunities because you do not have the needed assets to elevate to the next level. Having access to a professional creative operation that can include administrative support, professional meeting and learning spaces, and a creative studio facility is a game changer. It was for us, and we just want to open our doors for creatives to advance their businesses.” said Marc Guy, CEO of Asset Media Group, the parent company of AMG Studios.
“The decision came out of countless creatives visiting the space and expressing their need to access professional business support and spaces on a regular basis.. Our space will now allow our community of creatives to have just that in a space that is anchored by a fully built-out, functional photography and video studio in town. We will also have professional photo and video equipment that can be rented”, AMG co-founder and president Melissa Guy said.
There will be office spaces, a meeting room, and a number of shared desks.The business has about one-third of its coworking openings already booked. “We know that this model works. One of our coworking photographers has nearly tripled his business since calling our space home about a year ago”, claimed Guy.
While AMG itself focuses on photo, video and design, the new co-working environment will be open to creatives of all types, from writers and journalists to small marketing teams and beyond. "We want the creative, the graphic designers and filmmakers, but it will have a conference space "We really want something that'll blend that gap (between creative artists and business)."
With some work left on the 3,000-square-foot warehouse and office space, Guy said his team will host a mixer this summer to introduce the new space to local creatives.
AMG, which now has three full-time photographers and videographers, a full-time graphic designer, marketing strategist, and an office assistant will be adding a campus manager and new photographer to this mix as things come together.
For more information on creative Coworking at AMG Studio visit http://www.amgstudiosla.com/studio-coworking-space-for-creatives.html
How to Create an IGTV Channel:Before you can upload a video to IGTV, you need to create your channel! The good news is that Instagram has made IGTV super simple and easy to use. When we were downloading the IGTV App on our IPAD Pro, we had a little trouble finding the app in the so here's the link that we used... IGTV App
Step 1: Sign in to the IGTV App
Step 2: Click on the settings gear icon in the right hand corner, and then click “create channel”
That’s it! Now you’re ready to upload your videos.
How to Upload Videos to IGTV:Step 1: Go to your new channel by clicking on your avatar from the main page
Step 2: Click the + icon in the right hand corner to add a new video to IGTV
Step 3: Select a vertical video from your camera roll
Step 4: Write your title and add a description. Just like on YouTube, you’ll want to add in any relevant keywords to your description to make it easier for people to find your videos on IGTV.
Frequently Asked Questions about IGTV, Instagram New Video AppSince IGTV is so new, you’re bound to have more questions! Here are some answers to the questions we could think of, but if you have more, just let us know in the comments!
What Video Types are Supported on IGTV?
IGTV supports 4k vertical videos that are at least 15 seconds long, and can run up to 60 minutes. If you’re wondering what size IGTV videos are, they’re a 16:9 aspect ratio (the same as Instagram Stories).
What constitutes a “view” on IGTV?
According to Instagram, a “view” on IGTV is the number of times people watched at least 3 seconds of your video.
How long can IGTV videos be?
Right now, IGTV videos can be up to 10 minutes long, and larger accounts can upload videos up to 1 hour long. In the future, Instagram has said that eventually there will be no time limits.
How do I watch videos on IGTV?
You can watch IGTV videos by clicking on the IGTV icon at the top of your feed in the Instagram app, or you can download the standalone IGTV app for iOS or Android.
You will also be able to watch videos from the “IGTV” icon on Instagram profiles.
Note: Instagram is slowly rolling out the update, so if you don’t have IGTV in your native app yet, try searching for the standalone app instead.
Can you have more than one IGTV Channel?
No, you can only have one IGTV channel per Instagram account. This is because,according to Instagram, “the creators are the channels.” If you follow a creator on IGTV, you will also be following them on Instagram, and vice versa!
We’ll be updating this post with more info about IGTV as the platform evolves and people start using the app more! But in the meantime – what do YOU want to know? Let us know in the comments!
#1 IGTV is Vertical Videos Only
Like we’ve said, IGTV is all about the vertical videos. Sure, you can technically upload a horizontal video to IGTV, but that’s not the best experience.
Here are two options of what horizontal video looks like on IGTV, @beamiller‘s is quickly edited to include a blurred background, and @jeffmindell‘s is the full horizontal video that you would rotate your phone to watch.
Vertical video makes it easy for anyone to feel like they can start creating, and instead of the pressure to create professional videos on a camera, vertical video naturally encourages you to record on your phone instead.
Vertical video also makes for a better mobile experience, because you don’t have to rotate your phone or just watch a smaller version. I don’t know about you, but I keep my phone locked to “portrait” mode, so every time I want to watch a YouTube video it’s seriously annoying!
Forcing you to create vertical videos is an innovative move from Instagram, but social media managers may not love it. Now, when you’re shooting video content, you will have to either shoot for two ratios, or make sure that you’re able to vertically crop the video. It means more editing, and you won’t be able to share the same video to all your social platforms.
Video has become an increasingly important skill in social media marketing, and now with the launch of IGTV, if you don’t know how to make or edit videos, you really need to learn…now!
#2 IGTV is like Youtube, Not Netflix
Even though you can upload videos up to 1 hour long on IGTV, don’t expect to be watching your favorite TV shows on it anytime soon.
The goal of IGTV is to be more like YouTube, and less like Netflix (after all, that’s what Facebook Watch is for). IGTV is meant more for following your favorite influencers or vloggers, instead of the Hollywood elite.
Instagram is trying to take a piece of YouTube and Snapchat’s pie by luring teen influencers like Bryce Xavier and Lele Pons over to IGTV, and many prominent social media + Youtube influencers were part of the IGTV launch.
“Instagram is focusing its efforts around web celebrities that made their name on mobile rather than more traditional, old-school publishers and TV studios that might come off too polished and processed,” notes TechCrunch.
“The idea is to let these creators, who have a knack for this style of content and who already have sizeable Instagram audiences, set the norms for what IGTV is about.”
This is good news for your business, because you don’t have to create a super polished video in order to upload it to IGTV! As far as production quality goes, think of it like a step up from your Instagram Stories, but it doesn’t have to be as perfect or curated like an Instagram post or video would be.
In fact, I wrote, shot, and edited Later’s first IGTV show in less than 5 hours, and I don’t really have any idea what I’m doing. You can just film on your phone, edit it in iMovie, and then upload it to your channel! And while we will definitely be creating some high quality IGTV videos, it really doesn’t have to be anything fancy if you don’t have the time.
#3 IGTV is an Addicting Mobile ExperienceEven though you won’t be seeing your favorite TV shows on IGTV, Instagram is trying to make the overall experience a lot like traditional TV.
Everyone who has an Instagram account can create their own IGTV “channel,” which is where all your IGTV videos will live (separate from your regular Instagram bio + Instagram Stories Highlights).
Just like when you turn the TV on and a show starts playing right away, when you open the IGTV app, a video will automatically start playing.
Viewers can like or comment on IGTV videos while they’re watching them, similar to how you can interact with Facebook videos.
Bored of watching the video? Just swipe to the side to move on to the next video.
Want more? Swipe up to search videos and view them by category, and it’s super easy to just scroll through videos from influencers and friends on Instagram.
Right now, there’s 3 IGTV categories: For You, Following, and Popular.
Now that you understand more about how IGTV works, you’re ready to make your own channel and upload your first IGTV video!
It’s beginning to feel a lot like wedding season! In honor of this lovely time of year, AMG has taken the time to compile a list of the 5 best spots around Long Beach to take your engagement photos. When it comes to the perfect engagement photos, location is everything! Long Beach is a humongous city, and with it being listed as the seventh largest city in California, it wasn’t hard to find some pretty awesome spots.
HillTop Park (2351 Dawson Ave): Actually located in Signal Hill, a small city completely surrounded by Long Beach, HillTop Park is known for its breathtaking panoramic view of Long Beach and nearby cities. Close to the 405 fwy and with free parking, this location is hard to beat. http://www.cityofsignalhill.org/facilities/Facility/Details/3
The Queen Mary (1126 Queens Hwy): Built in the 1930s, this beautiful ocean liner made its final voyage and retired in Long Beach, CA. Its vintage structure and ocean views provide the perfect backdrop for that perfect romantic photo. Did we mention that The Queen Mary is also known as “The Ship of Romance”? There is a fee to gain admission to the ship so we suggest calling and making arrangements ahead of time. http://www.queenmary.com/
Rainbow Lagoon Park (E Shoreline Dr.): Located in Downtown Long Beach, and known to host some of the cities largest and most successful festivals, this 12-acre area will provide you with lovely rainbow bridges with accenting trees. The park is located right along Shoreline Dr. with open access. Plenty of parking can be found at nearby metered street parking or public parking lots. http://ow.ly/MywHU
Shoreline Aquatic Park (Aquarium Way): With wide open green areas and incredible views of the Queen Mary, Long Beach Ports and the Lions Lighthouse for Sight this location will provide much inspiration and backdrops full colorful hues! A local wedding location favorite, located along Aquarium Way, parking can be found at nearby parking structures or lots. http://ow.ly/MywSf
Earl Burns Miller Japanese Garden (1250 Bellflower Blvd): This tranquil 1.3 acre garden is located on the campus of Cal State University of Long Beach. Known for its peaceful ponds, koi fish, bonsai trees, and bridges the garden will provide you with a backdrop full of romance. Admission is free, unless a special event is being held. Please note that engagement photos are allowed to be taken at the garden at no cost but the following rules are strictly enforced:
Allow us to re-introduce ourselves! We'd like to take this opportunity to give you a brief overview of the brands that make up Asset Media Group. Check out this Vlog by one of our wonderful interns Jasmine!
Asset Media Group unites talent, assets and resources of several established and successful media business operations. This incorporation allows AMG to leverage multiple points of operation to ensure uninterrupted workflows and consistent excellence in service for our clients. Here are a few of the well known companies that operate and are managed by the Asset Media Group, Inc brand.
It's kind of like dating--that's the bad news. There's a lot of effort involved, and sometimes, there's some humiliation. But when you're an entrepreneur competing for the affections of the world, there's always a new heart and mind to try to win over because attracting customers never ends. So it's no wonder you want to try to bring in a ton of them at once by pulling off a marketing stunt.
The good news is, marketing stunts often work. Throughout history, entrepreneurs have tried to be creative about how they inform the public of their product. In 1903, for instance, newspaper publisher Henri Desgrange started a new bicycle road race as a temporary publicity stunt to promote his newspaper, never imagining that the Tour de France would be going strong more than 100 years later. The Miss America Pageant was created in 1921 as a clever way to attract business and tourists to Atlantic City. The Pillsbury Bake-Off, which was launched in 1949, was intended to be a one-time event, but it's become an annual event for the baking company.
But history is also littered with tales of marketing stunts that ran amok. According to a 1926 Associated Press article, for instance, there was a candy company in Berlin that tried dropping foil-wrapped chocolates on its citizens to advertise their services. But police had to step in after they received complaints of bruises and of children's Sunday school suits being ruined; they had numerous gripes from bald-headed men who were getting splattered with the sweet treats. In 1976, several airlines launched an ill-conceived marketing stunt and began giving away free drinks to coach passengers in order to convince people to fly. It was apparently popular with the public, but passengers weren't the only ones getting hammered: So were the companies' bottom lines as passengers drank up their profits.
In the spirit of helping you learn from other business's successes and failures, we offer our list of 10 marketing stunts that exceeded expectations--and five that badly flopped.
When it comes to marketing over the past few years, things are rapidly evolving. If you have not yet began utilizing the power of mainstream tools like video, social media , and email marketing, you are severely behind your competitors. Many of these tools are affordable and often times free. That means that no business should be left behind.
It is one of my new year resolutions to give back to the businesses who I love and support the most in 2015. I know how this stuff can be intimidating. I've been in your shoes. Here's my first gift to you.
Learn about the key trends that will define digital marketing in 2015 and get ideas for tactics to help you better address these areas and succeed in the new year by downloading this whitepaper from Silverpop.
Changes and advancements in the digital marketing field are accelerating, and it can be hard for the casual observer to keep up. So, as we near the end of 2014, let’s review the marketing trends we've seen this past year, as well as what we can expect in 2015.
1. Mobile-optimization will become more important than ever
Optimizing for mobile has been a significant priority for businesses in 2017, but 2018 will be the year that mobile strategies move beyond simply having a responsive site or mobile app, and focus on mobile-optimized content and social media marketing as well.
We know that Google has been placing additional emphasis on how mobile-friendly sites are; in fact, they've stated that mobile usability is now “relevant for optimal search results.” This emphasis is apparent in the recent launch of a new feature in Google Webmaster Tools called Mobile Usability.
I predict that the latter half of 2018 will see many businesses finally incorporating mobile into all areas of their digital marketing: a fully responsive website, mobile ads, and separate content specifically for mobile website users. Businesses will also begin to realize the necessity of having a mobile social media strategy that considers how mobile users consume and interact with social media posts.
2. Social media ad spend will sharply increase as brands realize the importance of social media marketing
In the first part of 2017, we saw Facebook reporting increased ad revenue (10%) over the previous fiscal period. As organic post reach continues to fall, and as Facebook restricts what types of posts can be shown in users’ feeds, paid advertising is only going to increase as businesses struggle to maintain traffic and sales from social media channels.
Businesses are seeing positive results from their investment in social media, including increased exposure and traffic, and are seeing paid social ads as the way to scale these results. Twitter’s new advertising options (currently in beta), where payment is triggered by specific actions like website clicks, app downloads and email opt-ins, will mean small to medium-sized businesses will be more likely to invest in these objective-based campaigns.
3. Content marketing will be (even) bigger than ever
According to the B2B Content Marketing Benchmarks report, 93% of B2B marketers said they used content marketing in 2014, and 42% said they considered their strategy effective (up from 36% last year).
As marketers continue to see the benefits of their content strategies, money previously earmarked for search engine PPC, SEO and social media will be re-allocated to content marketing efforts. A major struggle, however, will be finding ways to stand out amidst the throngs of other content vying for attention. Case studies, video content, research-intensive content, and content that abides by the 12 quality metrics will be what gives businesses an advantage over their competitors.
Businesses will be increasingly willing to invest in mobile content, including creating short-form content that’s easily readable on mobile devices, understanding their audience’s mobile habits and putting more emphasis on video and visual content that’s easily consumed via mobile.
4. Email marketing will receive a renewed focus
With social networks reducing the amount of visibility brands and businesses get on their platforms, and with search engines intimidating business owners and marketers with ever-increasing complexity of their ranking algorithms, businesses will return to the one marketing asset that they can control entirely; their email list. This renewed focus on email marketing will intertwine with content marketing to blur the lines between email and content marketing.
As brands realize the value of content marketing, they’ll begin to discover ways to streamline their email content in order to avoid redundancy. One way in which they’ll do this is to repurpose existing content into downloadable PDFs (such as whitepapers or eBooks), which can be offered as opt-in incentives to build an email list.
5. The lines between SEO, content marketing & social media will become more blurred
Content marketing has been described by some as the “new SEO;” which is somewhat accurate. SEO and content marketing will continue to co-exist as two separate but intertwined disciplines that rely on each other for success. That said, content marketing is now the primary influencer of search visibility. Businesses that don’t invest in a solid content strategy will discover that their SEO campaigns are ineffective, at best, and damaging to their search visibility, at worst.
SEO will come to be seen more as a subset of online marketing, dealing with technical aspects such as meta tags, indexing issues, penalty recovery, and keyword research. Social media, on the other hand, will come to be seen as a necessary amplifier of any content strategy. While businesses have been focused on creating high-quality content, less focus has been given to promoting and distributing that content.
Businesses will also increasingly realize the other important benefit of social media, including increased brand recognition and brand authority, improved customer insights and higher conversion rates.
6. Brands will scramble to humanize
With the rise of social media, brands will realize that their customers are on social media channels to interact with other people, not with brands and corporate-sounding lingo. Brands that are able to connect with their audience on a human-level will enjoy higher conversion rates, better brand loyalty, faster audience growth, and happier customers. I wrote about this and other benefits in my post Why It’s Important to Humanize Your Brand on Social Media.
I believe a company’s ability to humanize their brand will be the single most important factor in their success using social media. Brands who engage and develop relationships with their fans, followers and email subscribers will see tremendous benefits, all of which will ultimately increase their bottom line.
7. Marketers will find new ways of making native advertising less promotional and more relevant
With steadily decreasing click-through rates over the past few years, businesses have begun to fully realize the ineffectiveness of banner advertising for driving sales. While increased visibility is still a benefit of banner ads, small to medium-sized business looking for results will be less inclined to invest in channels that don’t offer a calculable ROI.
With the increase in popularity of native ads, marketers and publishers will constantly be looking for new ways to mimic editorial content while remaining transparent to website visitors. 2018 will see collaborations between publishers and brands whereby sponsored content is specifically created to be shown alongside the primary content; in this way, native ads will not be promotional in nature, but instead will offer relevant and engaging supplementary content.
1. Branding Video
The first type of video on this list is your statement to the world. All everyone will ever need to know about your brand is presented in this video in an informative but stylized manner. The style in which you choose to execute your video will all depend on the kind of brand you have. If you want the world to know that your brand is fun, artistic, or maybe even more traditional this is your chance to do it! Though the basis of branding videos should stem from answering these questions: Who are we? What do we do? Why do you need our services? and Where can you find us?
Here is an example of a branding video.
2. Testimonial Video
The value of a testimonial video is all about trust. How long can a company really last by relying solely on self-praise? The testimonial video is the most honest way of telling your customers "yeah, we're great but don't take our word for it!" This connection to your potential customer base is vital. Customers will truly relate more to an unbiased individual they see in a video than they would a text or quote.
If you've never seen one here is an example of a testimonial video.
3. Product Video
Product Videos (similar to branding videos) are very informative. The difference is that rather than providing information on an entire company like the branding video the product video more specifically focuses on a particular product from your company. If you are a kind of company that offers a plethora of services and products then the product video is essential for your brand. If you are looking to convince customers to invest in your services or products then it is best to provide them with as much information as possible. Especially if there are multiple items or services that may be similar to one another.
Below is a perfect example of a product video.
4. Vlog Video
Really connecting with your customers on a personal level is something that can put your company right at the top of the pedestal. By doing Vlog Videos you can generate an audience and provide yourself with great content at the same time. Vlogs are also fun because they can be something different every time, are relatively cost efficient, and provide an opportunity for your brand to be creative.
Here are one of our vlogs!
5. FAQ Video
In doing business questions are inevitable. Many times there is so much information provided to a customer they may need a refresher on something they may have missed. Sometimes they may have even thought of something that wasn't specifically addressed previously. Either way the FAQ Video serves as your best answer to all of your customers' questions and concerns.
Here is an example of an FAQ Video
Marketing Wife-ager at Asset Media Group, Inc.