1. Branding Video
The first type of video on this list is your statement to the world. All everyone will ever need to know about your brand is presented in this video in an informative but stylized manner. The style in which you choose to execute your video will all depend on the kind of brand you have. If you want the world to know that your brand is fun, artistic, or maybe even more traditional this is your chance to do it! Though the basis of branding videos should stem from answering these questions: Who are we? What do we do? Why do you need our services? and Where can you find us?
Here is an example of a branding video.
2. Testimonial Video
The value of a testimonial video is all about trust. How long can a company really last by relying solely on self-praise? The testimonial video is the most honest way of telling your customers "yeah, we're great but don't take our word for it!" This connection to your potential customer base is vital. Customers will truly relate more to an unbiased individual they see in a video than they would a text or quote.
If you've never seen one here is an example of a testimonial video.
3. Product Video
Product Videos (similar to branding videos) are very informative. The difference is that rather than providing information on an entire company like the branding video the product video more specifically focuses on a particular product from your company. If you are a kind of company that offers a plethora of services and products then the product video is essential for your brand. If you are looking to convince customers to invest in your services or products then it is best to provide them with as much information as possible. Especially if there are multiple items or services that may be similar to one another.
Below is a perfect example of a product video.
4. Vlog Video
Really connecting with your customers on a personal level is something that can put your company right at the top of the pedestal. By doing Vlog Videos you can generate an audience and provide yourself with great content at the same time. Vlogs are also fun because they can be something different every time, are relatively cost efficient, and provide an opportunity for your brand to be creative.
Here are one of our vlogs!
5. FAQ Video
In doing business questions are inevitable. Many times there is so much information provided to a customer they may need a refresher on something they may have missed. Sometimes they may have even thought of something that wasn't specifically addressed previously. Either way the FAQ Video serves as your best answer to all of your customers' questions and concerns.
Here is an example of an FAQ Video
Marketing Wife-ager at Asset Media Group, Inc.