FREQUENTLY ASKED QUESTIONS...
What does Asset Media Group do?
A: We’re a video production company that works with ad agencies, corporations, local businesses and other entities to produce internal and public-facing video projects. Typically, they are promotional or educational in nature.
We also do broadcast spot work. If you're not one of those people who uses the DVR to fast-forward through all of the commercials, you've seen our work.
So, what will it cost to produce my video?
A: It’s tough to say without knowing the details of your production. Solid, professional video starts around $5,000 for one day of shooting and uncomplicated editing. Pricing moves upwards very quickly with the addition of scripting, concept, actors, voice over, multiple shoot locations, animated graphics and custom music. On average, we produce projects in the $15,000 to $60,000 range.
Our full day (10 hours) rate is $1,850 for a two person HD video crew. Editing and other post services are billed separately. Please contact us for our full rate
card.
Producing Small Business marketing videos has become very popular these days with the success of YouTube and other Video Search Sites. Local Businesses and Non Profit organizations can produce video content in our studio starting as low as $500. We love producing these videos. It’s a lot of fun, and we like giving back to our community.
Is there a “cost per minute” rule for video?
A: If you insist on having a way to calculate your project; Industry standards have suggested that you budget $1000 per minute at a minimum. However, since every video is different, it’s impossible to use this as a metric in all cases. We’ve done 15-minute promo videos for $15,000 and 30-second commercials for the same price. It’s kind of like asking, “What is the average price per square foot for a home in the United States?” Varies wildly, right?
How does Asset Media Group's rates compare to video production firms in Southern California?
A: We are by far one of the most competitive pricing production companies in town. We try to maximize any budget and do more with less.
Why are video crew rates broken down into full days and half-days? What if I only need 1 hour?
A: In our industry, the half-day and full day rates are standard. On any shoot, our crews put in a considerable amount of time developing a shot list, checking off shoot logistics, preparing equipment, transporting gear and setting up. Every shoot is a 4-hour commitment, minimum.
Does Asset Media Group collaborate with others?
A: Yes! We frequently work with editors, copywriters and actors who aren’t part of our crew. If you have someone you like to work with—say, an editor—just let us know. If you have an existing script or idea, we’re happy to produce it. We’re flexible.
Who owns the footage you shoot for me?
A: When we are hired to produce a project for our clients ,our clients own full rights to all FINAL and FINISHED video projects produced by Asset Media Group.
As for Raw Footage: A lot of pre-production work and creative planning can go into a shoot and that work is worth something in the form of the raw footage. If the client wants to use it for another project with us...GREAT...there's certainly no charge for that. But if they want to take that footage to another entity and cut something different with it, there's certainly some sort of charge for providing that footage.
Unless Asset Media Group, Inc is specifically contracted on a “WORK MADE FOR HIRE” basis the following rates for raw footage apply:
$1000/day of footage with rights fully granted to purchasing client
AND - $100/tape/digital file/job (based on day), $15/Tape, $150/Memory Card
*WORK FOR HIRE = An AMG Camera Operator or Crew will show up and you tell them everything to do. What to shoot, how to shoot it, and no Post-Production Services are agreed upon.
What software do you use? What cameras?
A: Final Cut Pro for editing and Adobe After Effects for graphics. Anything else would be uncivilized. Actually, we use whatever it takes and strongly believe in the old adage, “It ain’t the car, it’s the driver.”
The Canon 5D is our favorite camera at the moment—we’re consistently amazed by the quality we get from it. We’ve also got a few Sony HD Cameras in Studio. If you have a specialized need, we have a network of rental houses that can provide us with anything under the sun.
What’s the difference between standard definition and high definition?
A: High definition video looks better than standard definition, because the image contains more information. High-definition video, or HD video, refers to any video system of higher resolution than standard-definition (SD) video, and most commonly involves display resolutions of 1280×720 pixels (720p) or 1920×1080 pixels (1080i/1080p). Wikipedia can explain HD video better than we can. It gets very complicated and technical.
Why does shooting video take so long?
A: Shooting quality content is an art. It’s hard, and it takes a lot of time and patience. For example, while shooting of Eyes Wide Shut, Stanley Kubrick asked for 97 takes of Tom Cruise walking through a door before he was satisfied!
We like to plan ahead by doing a location scout and putting together a shot list. That way, we know exactly what and how to shoot beforehand. We also haul a ton of gear around with us, which is why our camera dudes are so hunky.
What does an average shoot day schedule look like?
A: This a roughly what a full, 10 hour day looks like for a corporate video shoot:
What should I expect in terms of turnaround times?
A: Every project is different, but we typically complete projects within 1-3 months. If your project is simple and straightforward, we’ll finish it closer to the 1 month mark. If it has a lot of graphics, custom music and/or must go through an approval committee, you’re probably looking at 2-3 months. Our schedule is also a factor, so sometimes we’re able finish projects sooner than normal.
Can you shoot video outside of the Southern California area?
A: Absolutely! We also have a network of crews on which we frequently rely to get things done in just about any city in the world.
A: We’re a video production company that works with ad agencies, corporations, local businesses and other entities to produce internal and public-facing video projects. Typically, they are promotional or educational in nature.
We also do broadcast spot work. If you're not one of those people who uses the DVR to fast-forward through all of the commercials, you've seen our work.
So, what will it cost to produce my video?
A: It’s tough to say without knowing the details of your production. Solid, professional video starts around $5,000 for one day of shooting and uncomplicated editing. Pricing moves upwards very quickly with the addition of scripting, concept, actors, voice over, multiple shoot locations, animated graphics and custom music. On average, we produce projects in the $15,000 to $60,000 range.
Our full day (10 hours) rate is $1,850 for a two person HD video crew. Editing and other post services are billed separately. Please contact us for our full rate
card.
Producing Small Business marketing videos has become very popular these days with the success of YouTube and other Video Search Sites. Local Businesses and Non Profit organizations can produce video content in our studio starting as low as $500. We love producing these videos. It’s a lot of fun, and we like giving back to our community.
Is there a “cost per minute” rule for video?
A: If you insist on having a way to calculate your project; Industry standards have suggested that you budget $1000 per minute at a minimum. However, since every video is different, it’s impossible to use this as a metric in all cases. We’ve done 15-minute promo videos for $15,000 and 30-second commercials for the same price. It’s kind of like asking, “What is the average price per square foot for a home in the United States?” Varies wildly, right?
How does Asset Media Group's rates compare to video production firms in Southern California?
A: We are by far one of the most competitive pricing production companies in town. We try to maximize any budget and do more with less.
Why are video crew rates broken down into full days and half-days? What if I only need 1 hour?
A: In our industry, the half-day and full day rates are standard. On any shoot, our crews put in a considerable amount of time developing a shot list, checking off shoot logistics, preparing equipment, transporting gear and setting up. Every shoot is a 4-hour commitment, minimum.
Does Asset Media Group collaborate with others?
A: Yes! We frequently work with editors, copywriters and actors who aren’t part of our crew. If you have someone you like to work with—say, an editor—just let us know. If you have an existing script or idea, we’re happy to produce it. We’re flexible.
Who owns the footage you shoot for me?
A: When we are hired to produce a project for our clients ,our clients own full rights to all FINAL and FINISHED video projects produced by Asset Media Group.
As for Raw Footage: A lot of pre-production work and creative planning can go into a shoot and that work is worth something in the form of the raw footage. If the client wants to use it for another project with us...GREAT...there's certainly no charge for that. But if they want to take that footage to another entity and cut something different with it, there's certainly some sort of charge for providing that footage.
Unless Asset Media Group, Inc is specifically contracted on a “WORK MADE FOR HIRE” basis the following rates for raw footage apply:
$1000/day of footage with rights fully granted to purchasing client
AND - $100/tape/digital file/job (based on day), $15/Tape, $150/Memory Card
*WORK FOR HIRE = An AMG Camera Operator or Crew will show up and you tell them everything to do. What to shoot, how to shoot it, and no Post-Production Services are agreed upon.
What software do you use? What cameras?
A: Final Cut Pro for editing and Adobe After Effects for graphics. Anything else would be uncivilized. Actually, we use whatever it takes and strongly believe in the old adage, “It ain’t the car, it’s the driver.”
The Canon 5D is our favorite camera at the moment—we’re consistently amazed by the quality we get from it. We’ve also got a few Sony HD Cameras in Studio. If you have a specialized need, we have a network of rental houses that can provide us with anything under the sun.
What’s the difference between standard definition and high definition?
A: High definition video looks better than standard definition, because the image contains more information. High-definition video, or HD video, refers to any video system of higher resolution than standard-definition (SD) video, and most commonly involves display resolutions of 1280×720 pixels (720p) or 1920×1080 pixels (1080i/1080p). Wikipedia can explain HD video better than we can. It gets very complicated and technical.
Why does shooting video take so long?
A: Shooting quality content is an art. It’s hard, and it takes a lot of time and patience. For example, while shooting of Eyes Wide Shut, Stanley Kubrick asked for 97 takes of Tom Cruise walking through a door before he was satisfied!
We like to plan ahead by doing a location scout and putting together a shot list. That way, we know exactly what and how to shoot beforehand. We also haul a ton of gear around with us, which is why our camera dudes are so hunky.
What does an average shoot day schedule look like?
A: This a roughly what a full, 10 hour day looks like for a corporate video shoot:
- 7:45AM – If shooting outside of our studio- Call time at Asset Media Group. Load gear into trucks and prepare for transport; 45 minutes.
- 8:30AM – Arrive on location and set up; 1 hour 15 minutes.
- 9:45AM – Shoot first interview; 30 minutes.
- 10:15AM – Shoot second interview; 30 minutes.
- 10:45AM – Shoot b-roll; 1 hour 45 minutes.
- 12:30PM – Lunch; 1 hour.
- 1:30PM – Break down gear and transport to a different location on the same corporate campus; 30 minutes.
- 2:00PM – Arrive at new location and set up; 1 hour.
- 3:00PM – Shoot third interview (we need a full hour here because this is our main interview); 1 hour.
- 4:00PM – Shoot fourth interview; 30 minutes.
- 4:30PM – Wrap. Break down gear and load into truck; 45 minutes.
- 5:15PM – Drive back to AMG Studios; 30 minutes.
- 5:45PM – Transport gear into the equipment room, dump footage (read: transfer digitally recorded video onto a hard drive) and take inventory; 45 minutes.
- 6:30PM – Head home.
What should I expect in terms of turnaround times?
A: Every project is different, but we typically complete projects within 1-3 months. If your project is simple and straightforward, we’ll finish it closer to the 1 month mark. If it has a lot of graphics, custom music and/or must go through an approval committee, you’re probably looking at 2-3 months. Our schedule is also a factor, so sometimes we’re able finish projects sooner than normal.
Can you shoot video outside of the Southern California area?
A: Absolutely! We also have a network of crews on which we frequently rely to get things done in just about any city in the world.
