What is AMG Youth?
Overview Adobe Youth Voices (AYV) ignites young people’s Creative Confidence – the ability to harness creative skills to solve problems – using advanced digital media tools and tested storytelling techniques. With greater creativity, and a greater belief in their own abilities, young people will be more engaged in their education and better prepared for a fast-changing global economy.
AYV is the Adobe Foundation’s global initiative to increase creativity, which we believe is critical to prepare young people to be the problem solvers, critical thinkers, and leaders of tomorrow. Youth develop original media that highlights an issue they care about, identify solutions, and in the process foster critical creative skills and a passion to make a difference.
AYV is brought to life through our nonprofit and education partners, educators and employees around the world. Since the program’s launch in 2006, nearly 100,000 youth have created media projects putting to use their newfound creative confidence.
Creativity is central to Adobe’s business and brand – our products enable people around the world to express themselves creatively through technology. It’s also central to our social responsibility commitments – self-expression and creativity are how we support change, especially when it comes to working with communities and youth.
We believe that creativity is critical, today and for our future. In fact, creativity is cited as the top leadership competency for the future1, and 78 percent of college educated professionals say creativity is very important to their career2. As we move in to the future this will only become more important: two-thirds of jobs in 2020 will require new kinds of skills3. The ability to innovate and adapt is imperative.
Yet, creativity is in crisis, particularly in education and among youth. The rudimentary, basic skills education of the past era is no longer sufficient. Around the world, students are not being equipped with the necessary creative skills, which are on the decline in grades K-6. And this shows in the impact on our workforce: 32 percent of current college-educated professionals don’t feel comfortable thinking creatively in their career4.
At the Adobe Foundation, we see this creativity gap as particularly worrying for today’s youth that need these skills to be able to succeed in the economy of tomorrow. As such, Adobe Youth Voices plays a central role in Adobe’s efforts to address this crisis. By igniting Creative Confidence in youth, they will have the necessary creative skills to succeed.
http://www.adobe.com/aboutadobe/pressroom/pressreleases/201211/110712AdobeEducationCreativityStudy.html
Overview Adobe Youth Voices (AYV) ignites young people’s Creative Confidence – the ability to harness creative skills to solve problems – using advanced digital media tools and tested storytelling techniques. With greater creativity, and a greater belief in their own abilities, young people will be more engaged in their education and better prepared for a fast-changing global economy.
AYV is the Adobe Foundation’s global initiative to increase creativity, which we believe is critical to prepare young people to be the problem solvers, critical thinkers, and leaders of tomorrow. Youth develop original media that highlights an issue they care about, identify solutions, and in the process foster critical creative skills and a passion to make a difference.
AYV is brought to life through our nonprofit and education partners, educators and employees around the world. Since the program’s launch in 2006, nearly 100,000 youth have created media projects putting to use their newfound creative confidence.
Creativity is central to Adobe’s business and brand – our products enable people around the world to express themselves creatively through technology. It’s also central to our social responsibility commitments – self-expression and creativity are how we support change, especially when it comes to working with communities and youth.
We believe that creativity is critical, today and for our future. In fact, creativity is cited as the top leadership competency for the future1, and 78 percent of college educated professionals say creativity is very important to their career2. As we move in to the future this will only become more important: two-thirds of jobs in 2020 will require new kinds of skills3. The ability to innovate and adapt is imperative.
Yet, creativity is in crisis, particularly in education and among youth. The rudimentary, basic skills education of the past era is no longer sufficient. Around the world, students are not being equipped with the necessary creative skills, which are on the decline in grades K-6. And this shows in the impact on our workforce: 32 percent of current college-educated professionals don’t feel comfortable thinking creatively in their career4.
At the Adobe Foundation, we see this creativity gap as particularly worrying for today’s youth that need these skills to be able to succeed in the economy of tomorrow. As such, Adobe Youth Voices plays a central role in Adobe’s efforts to address this crisis. By igniting Creative Confidence in youth, they will have the necessary creative skills to succeed.
http://www.adobe.com/aboutadobe/pressroom/pressreleases/201211/110712AdobeEducationCreativityStudy.html
